David Osbaldestin gave a great talk talking about the links between fine art and design and he spoke of over 10 of his design heroes. The first designer he spoke about was the one he focused on more.
SO ME, real name Bertrand Lagros de Langeron, a french designer and animator who is also the art director for Ed Banger Records. Bertand is a self confessed part animal, he says that has best ideas come when hungover or on the road "so partying abroad is perfect" for him he told Surface to Air in a 2012 interview. Although from a Graphic Design background he spends most time in film making now, having made music videos for Kanye West, Kid Cudi, Justice, DJ Mehdi and MGMT. He also directs music videos and recently directed the music video for the 'Duck Sauce' song, "Barbra Streisand".
SO ME's video for the french electro duo Justice, friends of so me, incorporates hand drawn type that has links to Vernacular Typography (Lettering in the urban environment) the verity of type design is impressive and the composition on some of the T-shirts with more text is great. Here are some examples of Vernacular Type that remind me of SO ME's work.
I had a go at one of my own type designs using my initials. And in the process I learnt that it's not as easy as it looks to get it exactly right. I'm not very happy with this rushed attempt and I think I would have to do more by hand with pen and paper rather than simply using illustrator.
This video was a huge success and possibly landed him the job to do Kanye West's "Good Life" video after SO ME got his attention by creating this spoof cover of the artwork of the song that beat Kanye at the EMA awards when Kanye stormed the stage declaring that his video cost $1,000,000.
SO ME, real name Bertrand Lagros de Langeron, a french designer and animator who is also the art director for Ed Banger Records. Bertand is a self confessed part animal, he says that has best ideas come when hungover or on the road "so partying abroad is perfect" for him he told Surface to Air in a 2012 interview. Although from a Graphic Design background he spends most time in film making now, having made music videos for Kanye West, Kid Cudi, Justice, DJ Mehdi and MGMT. He also directs music videos and recently directed the music video for the 'Duck Sauce' song, "Barbra Streisand".
SO ME's video for the french electro duo Justice, friends of so me, incorporates hand drawn type that has links to Vernacular Typography (Lettering in the urban environment) the verity of type design is impressive and the composition on some of the T-shirts with more text is great. Here are some examples of Vernacular Type that remind me of SO ME's work.
(these 4 images are taken from http://vernaculartypography.com/)
This video was a huge success and possibly landed him the job to do Kanye West's "Good Life" video after SO ME got his attention by creating this spoof cover of the artwork of the song that beat Kanye at the EMA awards when Kanye stormed the stage declaring that his video cost $1,000,000.
http://www.bbc.co.uk/collective/dnaimages/gallery/2/edbanger/2.jpg
These kind of bold acts are those that get you noticed and get you recognition along side good work. We can learn from SO ME here, his ability to respond so quickly to an event like this is great.
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