CHOCOLATE!!!!

We're doing a Cadburys brief at uni and I can't help but think of this from my childhood. It's the best opening titles sequence EVER in my opinion. That of which may be influence by my intense hunger right now having not eaten anything today and the face I've been staring at chocolate pictures all day!

Advertising Strategies

The Volkswagen 'Drive Carefully' Campaign

I think the strategy here is, trying to communicate the importance of safe driving, through the use whit and through not using typical, 'over used' shock techniques. Using instances in life we can all identify with. If I go deeper into it I think the target audience are parent or at least people in their 30's & 40's who have some connection to children, because they've used accidents children have that will appeal to the parents emotions. I look at these and think they are slightly humorous which doesn't make me want to drive safely but I think a parent will look at this and their heart will go out to the child thinking of how they could have prevented such an accident. It's very cleaver and that it probably why it won in the D&Ad awards in 2012. 

Credits: The Drive Safely campaign was developed at DDB Argentina, Buenos Aires, by executive creative directors Hernán Jáuregui and Pablo Batlle, creative directors Fernando Tchechenistky and Lisandro Grandal, art director Alejandro Hara, copywriter Emilio Yacón, and account manager Cecilia King.

ITAP - My Design Hero - Philippe Starck.

My chosen design hero is Philippe Starck, the inspirational French product designer. You can find my presentation link below.



Click here to view my presentation.